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800PBX Helps Local Real Estate Company
800PBX, a premier toll-free virtual PBX provider, has recently launched EasySell, its new line of services, targeted for real estate companies.
Matta Real Agent Services, based in Santa Clara, California, was one of the first companies to deploy this solution. Matta has existed in the industry for about a decade now. It had its share of ups and downs in the real estate business.
Before being one of 800PBX's clients, this company was a small real estate company with less than five agents. They had a fairly decent number of customers and earned just enough to survive. They received many calls from inquiring parties and generic callers who were not actually interested in getting a property through them. A good amount of their time was spent on answering phone calls most of which did not convert to anything positive. In late 2006, the owner and manager started scouting for more ways to improve their services. Through a referral from a friend, he found his way to the services of 800PBX.
Initially, Matta Real Agent Services was only interested in getting a toll free number to create an identity and make their establishment more accessible to people. They saw how promising toll free numbers would be in terms of increasing their customer base and for advertising purposes. They put up their numbers on sign boards, posters and flyers - in just about all advertising means they could resort to.
Admittedly, their toll free number helped their advertising become more efficient as it drew in many interested customers. It significantly increased their number of clients and sales. It also helped enhance their company image overall. However, as they saw the positive trend brought about by this new feature, their present workforce were able to handle only 70% of the calls. Ironically, most of these calls were very routine enquiring about property details such as location, cost particulars, estate property description, financing and other details. Furthermore, the calls received during non-office hours went unanswered.
This prompted the company to look for alternatives to improve their telephony solution. 800PBX's EasySell came to its rescue. EasySell's automated announcement of the property details reduced the actual call volume directed to the agents by 50%. Agents now have to deal with only customers who were aware of the property details. The new telephony system saved them the time as inquiries were narrowed down before the calls reach them. It also improved the quality of services provided to the customers.
Matta Real Estate also noticed that the customers who were then hesitant to call started calling to listen to the automated message. This prompted them to add “Automated message, 24x7” to their sign boards.
In addition to the automated message, EasySell comes with another handy feature which led the agents create interactive questionnaires for the unhandled callers instead of directing them to voicemail. This helped Matta Real Estate in more than what they initially anticipated. Besides being a guided voicemail, questionnaire also helped the agent prioritize and know the customer’s requirements before they returned the calls.
Another advantage of EasySell is its ability to screen incoming calls and route them to the appropriate agents based on the pre-defined advanced routing rules. Rules can be configured based on caller’s area code, time, questionnaire results, property location and agent skills.
Matta Real Estate has increased Return on Investment (ROI) through 800PBX’s EasySell solution.
To learn more about EasySell or other offerings from 800PBX, please visit:
http://www.800pbx.com/solutions.php