The uses of vanity numbers was discussed first here. This is the second part.
Introduction
A vanity number is a type of toll-free number beginning with 1-800, 1-888, 1-877 or 1-866 and ending with a word, acronym or domain which represents the company and/or the goods or services that it markets. Sometimes called word numbers or alphanumeric numbers, vanity numbers have been proven to be a very valuable and effective marketing tool. They have also been shown to be an inexpensive promotional method in contrast to repetitive advertising through print and electronic media.
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